Having great products at the right price is no longer a guarantee of success in the global marketplace, according to a global research report released today.
Australian businesses which fail to embrace eight customer service “megatrends” during the next decade will falter at the hands of savvy local and international competitors, according to the report ‘Service 2020: Megatrends for the decade ahead’, a BDO Global report written by the Economist Intelligence Unit capturing the views of 479 business leaders world-wide.
This great article is really talking about the importance of data. Do you collect data in your business?….I mean any data.
Names, addresses, emails, phone numbers?? If you don’t how do you communicate with your customers?