Perch: The One Stop Social Media Tracking App for Small Businesses Is Coming Soon To Your Neighborhood! Ramon Ray & the Team

If a small business wants to keep up with online mentions of local competitors, services like Google Alerts can search the web and send notifications. But what if a small business only wanted to know what its local competitors were posting on social media sites?

Now there’s an app for that. Perch aims to help small businesses maximize their social media marketing by providing a personalized stream of local promotions and events being publicized online. Perch, whose CEO is original Mapquest founder Perry Evans, keeps track of social media locally, specifically targeting small businesses.

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Q-and-A Session with John Jantsch of Duct Tape Marketing by Ivan Widjaya

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I have a rare opportunity to connect with John Jantsch of Duct Tape Marketing in a Q-and-A session. John is an expert small business coach who has published two best selling books, Duct Tape Marketing and The Referral Engine.

The Q-and-A session is practically on John’s involvement with The UPS Store’s Print Madness Promotion, hosting a chat session on The UPS Store Facebook page that lets small business owners ask questions and get valuable small business marketing advices from John. The chat session has already completed 2 weeks ago, but this little Q-and-A session can give you an idea or two about John Jantsch and his involvement with The UPS Store in helping small business owners to reach their goals better.

Ivan: John, we know who you are :) But just in case our readers say, “John, who?” please share with us a bit about you – who are you and what do you do?

John: I’ve been a small business owner for over 20 years now. I currently own Duct Tape Marketing, a marketing consulting firm that provides simple, effective and affordable small business marketing. I’ve also written 2 best selling books, Duct Tape Marketing and The Referral Engine, with a third book, The Commitment Engine, coming out in September of this year.

Ivan: Please tell us about your partnership with the UPS Store – why did you decide to join hands with the company and what outcome do you expect from the Facebook live chat session you will do (have done on March 13th, 2012 – ed.) on UPS Store’s Facebook page.

John: The UPS Store wanted to help small businesses through one of their promotions, while having a bit of fun during the NCAA basketball tournament. I will always jump at the chance to help educate and improve small businesses through a channel that makes sense. If we can spark conversation around helping small businesses grow during The UPS Store’s Facebook Chat then we will have succeed in our goal. The bonus of this event is that we get to give away a product I truly believe in, that I think can help a few lucky small business owners as well as give away tickets to go see Kansas win the NCAA (Kansas won the first game, by the way – ed.).

Ivan: What’s your plan for the future – for your very own entrepreneurial journey and for the small business community?

John: We will continue to try and reach more and more small business owners with our message of marketing as a system through books, online seminars, our consultants and live and in person workshops.

Ivan Widjaya
Q-and-A session with John Jantsch

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Small Business Marketing Strategies for St. Patrick’s Day

Here’s some great ideas for marketing your business on St Patrick’s Day. It might be a bit late now but there’s no harm in getting involved om the day and banking these ideas for next year.

Small Business Marketing Strategies for St. Patrick’s Day.

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Top 8 Tips To Generate Leads On LinkedIn

Top 8 Tips To Generate Leads On LinkedIn.

With almost 150 million users (business owners, managers, senior management and C-level executives), LinkedIn delivers a ready-made professional audience that is primed for the picking.

I have scoured the internet to compile 12 of the most useful tips to start generating leads from your Linkedin contacts.

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Marketing Lessons From Super Bowl’s $3.5M Ads | Fox Small Business Center

While many fans will be watching the Super Bowl on Sunday to see which team takes home the trophy, small business owners can learn something from the commercial breaks. Chances are your business can’t pony up $3.5 million for a 30-second spot during this year’s big game, but the marketing lessons in these ads won’t cost you a dime.

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