If a small business wants to keep up with online mentions of local competitors, services like Google Alerts can search the web and send notifications. But what if a small business only wanted to know what its local competitors were posting on social media sites?
Now there’s an app for that. Perch aims to help small businesses maximize their social media marketing by providing a personalized stream of local promotions and events being publicized online. Perch, whose CEO is original Mapquest founder Perry Evans, keeps track of social media locally, specifically targeting small businesses.