New Book ‘Predictive Marketing: The Secret Sauce’ Teaches Businesses to Forecast Customer Behavior

This great article is really talking about the importance of data. Do you collect data in your business?….I mean any data.
Names, addresses, emails, phone numbers?? If you don’t how do you communicate with your customers?

via New Book ‘Predictive Marketing: The Secret Sauce’ Teaches Businesses to Forecast Customer Behavior.

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