Seth Godin, SME Marketing Guru interviews Richard Branson on Marketing in Tough Times:
Key Message: PR, PR, PR, promote your business! SME’s should be looking for every opportunity to promote their business within their local area.
If you have room in your marketing budget a professional PR company can assist in getting your message out. If not then you can contact your local newspaper directly, it could be as simple as inviting the editor out for coffee.
Public Relations (PR) can be the most cost effective way of promoting your business. But not many businesses do it properly. If you need some advice contact Tempt Marketing.