What does this mean, you might ask? Having spent a couple of days on the road I am amazed at how many businesses have shabby shop fronts and faded signage? What is this saying to consumers in your local area? I know times are tough but you could actually be have an exponential negative effect on your business by not looking sharp.
If your signage is faded an worn, put into place a plan to upgrade. Get a quote from a local sign operator and work how you can fix it. Not if but when! Your brand is too important to your sales and your bottom line, you need to keep investing in it.
While your at it have a look at your business cards, stationary and any other item that carries your brand.